Privacy Policies


Users have recognized and may exercise the rights to access, cancel and update their Personal Information, including their e-mail address, as well as to oppose the treatment thereof and to be informed of the assignments carried out, all in accordance to the provisions of the applicable regulations. Users guarantee and respond, in any case, to the veracity, accuracy, validity and authenticity of the Personal Information provided, and undertake to keep it duly updated.

Once registered in the portal, the user will be able to review and change the information that has been sent to us during the registration process including the registration information such as: company, address, city, region, postal code, main telephone number, secondary number phone number, fax number, email, etc.

In certain cases, we will keep in our files Personal Information that you have asked us to remove, and in order to resolve disputes or claims, detect problems or incidents and solve them, and comply with the provisions of the General Terms and Conditions for a period of time determined by law. In any case, a user's Personal Information will not be immediately removed from our files for legal and technical reasons, including security support systems. Therefore, it should not be expected that all Personal Information will be permanently deleted from our databases.

Users must update their Personal Information periodically as it changes so that the company can locate them when they carry out an operation. To make any modification to the information provided at the time of registration, you must enter the My account section.

The company may modify at any time the terms and conditions of these Privacy and Confidentiality Policies and / or the practices of sending e-mails. If we decide to introduce a material change to our Privacy Policies, we will notify you by publishing an updated version of the Policies in this section or by sending an e-mail or informing you on the main page or other sections of the site to keep you updated of the changes. made.

If we make material changes to the way your Personal Information is managed we will notify you by e-mail so that you can make an informed decision regarding whether or not you agree to your Personal Information being used in this way. If you do not accept these terms, in this case the contractual link will be dissolved and your Personal Information will not be used in any other way than what was reported at the time it was collected.

For more information about the confidentiality of your Personal Information, contact us by email or post.

By ordinary mail to: Av. General Rivera 7086, Montevideo, 11500, Uruguay.
By email:

The information we collect

The first thing to do to enjoy the services of the portal is to register, supplying certain complete and exact personal data ("Personal Information"). We may request, collect and store the following Personal Information: name, document number or valid identification, physical contact information (such as home phone number, e-mail address, etc.).

It is expressly agreed that at any time the user registered on the portal may request the cancellation or closure of their registration request, and / or the closure of their account or removal of their account and information from the database. Please review the "Access, Cancellation and Rectification of Personal Information" section below.

The company automatically collects and stores certain information about the activity of users and visitors within its website. Such information may include the URL they come from (whether or not they are on our website), which URLs they access next (whether or not they are on our website), what browser they are using, and their IP addresses. Also the pages visited, the searches carried out, the publications, purchases or sales, ratings and replies entered, messages in the forums, among other information, may be stored and retained.

If users send us correspondence whether they are emails or letters, or if other users or third parties send us correspondence about the activities or messages of other users on our site, we can collect and store such Personal Information, including email addresses.

Our use of information

In order to provide an excellent service and so that users can carry out operations in an agile and safe way, the company requires certain personal information, including an e-mail address. The collection of information allows us to offer users services and functionalities that best suit their needs and personalize our services to make their experiences as comfortable as possible. The Personal Information we collect has the following purposes:

Help the buyer and seller to come into direct contact at the appropriate opportunity according to the type of purchase.
Develop internal studies on the interests, behaviors and demographics of users to better understand their needs and interests and offer better services or provide related information.
Improve our commercial and promotional initiatives and analyze the pages visited, the searches carried out by users, to improve our offer of content and articles, personalize said content, its presentation and services.
Send information or messages by e-mail about new services, display advertising or promotions, banners, of interest to our users, news about the portal or the industry, in addition to the information expressly authorized in the preferences section. If the user prefers, they can request to be excluded from the lists for sending promotional or advertising information.

Share Personal information (including e-mail address) with service providers or "outsourcing" companies that help improve or facilitate operations through the portal, such as (without limitation) transportation services, means of payment , insurance or intermediaries in the management of payments, call centers or loyalty programs, among others. The company will ensure that certain standards are met, by signing agreements or covenants whose object is the privacy of our users' personal data. However, the company is not responsible for the improper use of the Personal Information of the user made by these companies or Internet sites. In some cases, these service providers will be the ones who collect information directly from the user (for example, if we ask them to carry out surveys or studies). In such cases, you will receive a notification about the participation of a service provider in such activities, and all the information that you want to provide and the additional uses that the providers decide to make will be at the user's discretion. In the event that, on your own initiative, you provide additional information to said service providers directly, such Providers will use this information in accordance with their own privacy policies. If we decide to disclose or share Personal Information with third parties that are not service providers or companies affiliated with or related to the company, we will require your consent.

Service providers that collect information directly from the user include Google Inc., a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States ("Google"). Through the use of "cookies" (see section on "Cookies" below), Google obtains certain information about the activity of Mercado Libre users and their IP addresses, which is directly transmitted and filed by Google on servers in the United States . Google will use this information on behalf of Mercado Libre for the purpose of analyzing and preparing reports on user activity on the Internet, with a view to improving the services provided by our website. Google may transmit said information to third parties when so required by applicable regulations, or when said third parties process the information on Google's behalf. The user expressly consents to the processing of their information by Google in the manner and for the purposes indicated herein.

Confidentiality of information

Once registered on its website, the company will not sell, rent or share Personal Information except in the ways established in these policies. Notwithstanding this, the user expressly consents to the company transferring all or part of the Personal Information to any of the companies controlled, controlling and / or related to the company, in any capacity and at the time, form and conditions that it deems relevant. We will do everything in our power to protect the privacy of the information. It may happen that by virtue of court orders or legal regulations, we are compelled to disclose information to the authorities or third parties under certain circumstances, or in cases where third parties may intercept or access certain information or data transmissions in which In case the company will not answer for the information that is revealed